TIMBERLAND SHARES AN EMOTIONAL OPEN LETTER TO NATURE FOR 50TH ANNIVERSARY OF EARTH DAY
Anthem video sets forth that “Caring is no Longer Enough” and inspires global community to be heroes for nature
Johannesburg (April 22, 2020) — At the heart of the TimberlandÒ brand is the belief that a greener future is a better future. For the 50th anniversary of Earth Day, Timberland has a new message to share about humanity’s relationship with nature: “Caring is no longer enough.”
The new anthem video, produced by SMALL (New York) and released today on Timberland’s websites and social media channels worldwide, is narrated in a child’s voice and reflects on the current pandemic reality that finds us unable to connect physically with nature. With messages of hope offered on behalf of people everywhere, Timberland takes a moment to appreciate nature as she repairs herself, with a promise to “treat you better than we ever did before” when we’re back.
“Nature is at the core of who we are, not only as a brand but as a global community of citizens. We feel this now more than ever,” said Argu Secilmis, vice president of global marketing for Timberland. “With this video, we hope to inspire people around the world to be heroes for nature and protect what we love. We all need to promise to do better, with a common understanding that our actions – large or small – can make a real difference for the future of our planet.”
To work toward its vision of a greener future, Timberland has pledged to plant 50 million trees by 2025 and is planning 50 eco-service events worldwide this year once it is safe to serve together outdoors. The events aim to help connect people with nature and create a healthier planet, while underscoring Timberland’s commitment to invest in communities worldwide. In addition, Timberland is encouraging its employees to serve remotely and each week shares easy Earth Day actions that can be completed at home. And finally, the brand also continues to drive eco-innovation in its products, with a vision to not only reduce negative impact but to one day have a net positive impact on the earth.
These efforts all feed into Timberland’s Nature Needs Heroes™ campaign, which launched last fall and celebrates real people taking action to create lasting change.
In addition, Timberland today released its 2019 Corporate Social Responsibility report, underscoring the brand’s progress and performance against its three core sustainability pillars: better product, stronger communities, and a greener world.
To watch our Earth Day video, visit https://timberland.co.za/blog/dear-nature/
TIMBERLAND EARTH DAY 2020 ANTHEM
You’re probably wondering where we’ve all gone.
Where are all those people who were wandering in your woods?
Where are all those airplanes that were ﬂying in your skies?
Isn’t all this silence strange?
Dear Nature, we miss you.
Probably more than you miss us.
Take this time to breathe, to bloom, to conquer your space.
And when we’re back, we promise we’ll treat you better than we ever did before.
Because now that we’re so distant from you
we truly understand how much you really mean to us.
CARING IS NO LONGER ENOUGH.
NATURE NEEDS HEROES™
Founded in 1973, Timberland is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature.
At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. To share in Timberland’s mission to step outside, work together and make it better, visit one of our stores, timberland.co.za or follow us @timberland_south_africa. Timberland is a VF Corporation brand.